The large-scale event boosts international visitation and expands overseas markets

Macau, October 15, 2023 — Wynn is pleased to have supported and participated in the recent "Experience Macao Unlimited" mega roadshow organized by the Macao SAR Government from October 12 to 15 in the Malaysian capital of Kuala Lumpur. The mega roadshow at 1 Utama Shopping Centre featured tourism promotion conferences designed to showcase Macau's diversified leisure tourism experiences as well as MICE business opportunities for Malaysian residents and tourists. To boost exposure ahead of the event, Wynn invited well-known Malaysian KOLs to visit Macau for an opportunity to promote the diversity of the city's 'tourism+' initiatives, as well as the unique experience offered by Wynn Macau and Wynn Palace.

To drive more international visitation to Macau, Wynn offered a series of attractive travel promotions during the roadshow. Anyone who visited the Wynn exhibit and registered to become "Wynn Insider" members were invited to participate in a lucky draw for a chance to win dining e-vouchers from Wynn Macau and other exclusive gifts. While at the roadshow, Wynn also closely networked with local travel partners, wholesale tour operators and media to showcase all the immersive experiences at Wynn Palace and Wynn Macau, while also actively building greater collaborations with overseas tourism partners and promoting the long-term development of Macau's MICE industry.

Inspired by the beautiful floral installations at Wynn Palace, the booth in Malaysia featured the resort's stunning hot air balloon floral sculpture and the iconic vibrant colors of Wynn. Specially designed to create an immersive experience, each visitor enjoyed a truly unique encounter with the real Macau. Many visitors also enjoyed taking photos and interacting with "Wing Wing" and "Lei Lei" – the cheerful and friendly ambassadors of Wynn Care.

Wynn has always worked closely with the Macao SAR Government to actively promote Macau to overseas markets and will continue to visit cities across Mainland China and around the world with the aim of boosting visitation into the city, ensuring the economic recovery of tourism Macau, and further strengthening Macau's position as a World Center of Tourism and Leisure.